One of the directions of the Infovision group of companies includes advertising business - services for placement of Digital OOH advertising in shopping centers of Kyiv, Dnipro, Kharkiv, Lviv, Odessa, Ternopil and Vinnytsia. The total audience reaches more than 21 million people a month. We place advertising in general rotation, in the format of exclusive placement or using the branding of the leased advertising structure in accordance with customer requirements. Advertising in the mall is characterized by a high degree of coverage, duration and frequency of consumer contact with your offer. In addition, you buy communication with a pre-understood audience and the ability to selectively influence target groups through programmatic technologies.
The screen displays the advertising content in rotation. The content can be either a regular static banner or a dynamic video.
After touching the screen, the advertiser's web page or interactive presentation opens. It is possible to display catalogs of promotional products, a virtual shelf, 3D tours, video and photo galleries, movie posters and concerts, a book of reviews and suggestions, a feedback form, and much more.
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PSYCHOLOGY AND DURATION OF ADVERTISING CONTACT: In the course of experiments, research company Neuro-Insight has proven that dynamic advertising has 38% more impact than a static creative. Additionally, comfortable conditions for staying in the mall, independent of weather, make contact with advertising more durable and effective.
ECONOMY AND ECOLOGY: Placing advertisements on Digital indoor media allows the advertiser to significantly save money due to the lack of costs for printing, delivery and installation of advertising materials made of paper or vinyl. Also when creating advertising materials no paper or chemicals are used, which has a beneficial effect on the environment.
FAST PLACEMENT AND SUBSTITUTION: The digital format of advertising placement allows you to deliver advertising layouts to everything in a matter of minutes via the Internet. screens in our network. Throughout the advertising campaign, the advertiser has the ability to make unlimited the number of ad substitutions to achieve maximum results.
ACCESS TO PAYMENT-PROPER AUDIENCE: Tens of thousands of people pass through shopping centers every day. By placing advertisements on our media you buy communication with a pre-understandable solvent audience disposed to make purchases. Make the right call - and your sales will increase significantly.
LEAVING THE AUDIENCE OFFLINE TO ONLINE: After watching the video ad, a visitor to the mall by touching the screen can go to the advertiser's website and receive additional information about the product, promotional offers, fill out the feedback form, to book goods and services. Also, all this becomes available if you scan the QR-code displayed in the advertising layout with your smartphone.
ENTERTAINMENT AND POSITIVE EMOTIONS: By interacting with the interactive screen, the user can learn about a complex service or product through the game. Gamification is loyalty replacing discount points and coupons. Its advantage is that it creates the connection between the product and the consumer is not due to discounts, but due to the formation of positive emotions.
STATISTICS AND DATA: We keep track of the number of ad impressions, statistics of interactions (clicks) of visitors to the shopping center with interactive content and the time they spent online through our media. We also collect data through lead forms and questionnaires.
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We provide the possibility of individual placement of content for a more effective advertising campaign.
The peculiarity of this placement is that the advertiser can often show their content by buying all available airtime.
A great solution to maximize your reach.
BRANDING OFADVERTISING CONSTRUCTIONS
The branded advertising structure is one of the most non-standard advertising techniques, which is aimed at maximizing attracting the attention of the audience.
The service is provided upon mandatory lease of a separate advertising structure, is additionally installed in the shopping center or in another place of the promotional activity.
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