Roman IVANYUK, Head of Infovision Project Development and Implementation, told MTG Editorial why retailers should consider introducing interactive advertising in the store. 02/25/16 In modern retail, the integration of digital technologies into offline channels allows the buyer to offer a new level of service and a higher quality of information perception at the store level.

That is why today retailers are trying to move away from standard advertising media in favor of interactive solutions. According to Roman IVANYUK, the essence of interactive advertising is that it does not just affect the consumer, but interacts with him. Using interactive touch screens, you can transfer information in more detail than using traditional printing technologies or a regular screen for broadcasting video. “This is an advertisement that involves the consumer in the game, where he does not take the position of an observer, but an active participant in the advertising process. The buyer can look at the advertised product from a certain angle, give it their own assessment, ”says the Expert.

Infovision specializes in innovative advertising media and software for their work. The company unites a team of highly qualified specialists who are ready to solve the problem of any complexity in the production of interactive Digital POS equipment. The company offers a turnkey implementation of digital media systems and interactive information systems aimed at attracting buyers' attention to brand products and services. Infovision infotainment medium entertains visitors with interactive games and stimulates sales, and also acts as an effective tool for conducting promotions. Interactive equipment allows you to get feedback from the user, statistics of his interests, contacts to fill the customer base. Moreover, the use of such advertising media provides real savings in printing paper brochures and catalogs. Roman IVANYUK notes that, using sales data, the Infovision analytical system can always offer visitors to a store or shopping center the right product or service.